Coatings Group

Why exhibit

We specifically target attendee profiles with decision making influence via an extensive promotional campaign.



  • Come face-to-face with influential decision makers from the region’s speciality chemicals market
  • Meet potential buyers and develop a quality database of new contacts
  • Discuss your products with new and existing clients and develop a personal, direct relationship with them


Increase Brand Awareness:

  • Raise your company profile among the region’s coatings industry and be seen as a leader in your field
  • Promote your brand and product portfolio to your target audience and add value to your brands
  • Launch a new product and generate media interest


Build New Partnerships:

  • Identify quality distributors and agents in the region by discussing your requirements with them in person
  • Identify innovation partners who can make your supply chain operate more efficiently


Generate Leads and Boost Sales Pipeline:

  • Demonstrate and promote your full product range in real life rather than a catalogue or website
  • Overcome objections by speaking with clients face-to-face and accelerate the buying process
  • Get immediate feedback on your product range
  • Gain new business leads from visitors in your target market

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