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Middle East Coatings Show (MECS) resumes its original format of alternate locations in Dubai, Cairo and now Saudi Arabia.

Middle East Coatings Show (MECS) resumes its original format of alternate locations in Dubai, Cairo and now Saudi Arabia.

Since 2015, MECS has taken place annually in Dubai. During this time, the Coatings Group / dmg events has continually monitored the changing social and economic dynamics of the region, and after extensive consultation with our exhibitors and stakeholders, we are pleased to announce a resumption of our original, pre-2015 programme.

From 2020, MECS will alternate every Spring, between Dubai, UAE, and Cairo, Egypt, adding value for exhibitors and enabling the best possible exposure across the wider Middle East and North African markets.

The event is the largest dedicated coatings event in the Middle East and Gulf Region and attracts around 5000 total attendance. We are looking forward to this year’s event with great expectations on the back of a strong show in 2019, the thriving market and of course this encouraging announcement. With 180+ exhibitors on board already, a full Business Presentation programme and really encouraging pre-reg visitor numbers, the 2020 event is set to be THE meeting place for the industry.

In addition to this exciting news, the MECS portfolio has not only reacted to deliver a better suited format, but it has also expanded with the welcome launch of MECS Saudi Arabia, which will take place in September 2021.

Saudi Arabia’s paint and varnish production is one of the bright spots in the GCC paint sector – it grew from US$672.3M in 2018, to US$701.3M in 2019, and is forecast to reach US$729.4M in 2020. The forecast spike in sales is attributed to Saudi Arabia’s Vision 2030 policy of economic diversification, which involves the development of some 80 commercial and infrastructure projects valued at US$1.4trn. One project is the US$500bn Neom high-tech residential and tourist ‘smart city’ bordering Jordan and Egypt on the Red Sea. Paint manufacturers are still awaiting tenders.

Ian Faux, VP, the Coatings Group said: “Fixing MECS in a single location was the correct decision in 2011, when local instabilities made some countries unsuitable for a major international event. With Egypt’s new confidence and the emergence of other regional players, the picture has now changed for the better and we are delighted to accept the guidance of the industry and return Cairo to its rightful place in the MECS calendar.

In the meantime, we thank our exhibitors, visitors, and partners for their continued support and look forward to seeing them in March for our flagship event in Dubai.”

The next MECS will take place on 09-11, March 2020 in Dubai at the DWTC. Following that, it will be MECS Cairo 2021 (05-07 April), MECS Saudi Arabia 2021 (27-29 September) and then back to MECS Dubai in 2022.

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